by Phil Woodford | Jul 3, 2012 | 108th Street, Uncategorized
Creative inspiration: Emanuela Denti helps to drive Viacom’s European trailer output for MTV and other brandsOn a couple of occasions over recent years, I’ve had the pleasure of working with the Viacom team in Milan which creates promos for world-famous brands...
by Phil Woodford | Jun 29, 2012 | 108th Street, Uncategorized
Harvest time: Indium Corporation’s Rick Short has been ahead of the curve with B2B social media and is reaping the rewards.Running training courses with marketers on a regular basis, one of the most frustrating misconceptions I encounter is the idea that social...
by Phil Woodford | May 27, 2012 | 108th Street, Uncategorized
Fit for a Queen: Allied Bakeries rename their Kingsmill brand in honour of Elizabeth IIMany marketers in recent decades have found themselves employed as ‘brand guardians’ – responsible for policing the dangerous felony of inconsistency. Armed with bibles that feature...
by Phil Woodford | May 27, 2012 | 108th Street, Uncategorized
I’ve seen some other nice promotions for the TV show Alcatraz – including the creation of dummy cells in a pop-up prison in London – but this elaborate exercise by Leo Burnett in Spain is particularly inspiring. The attention to detail with the art...
by Phil Woodford | Apr 12, 2012 | 108th Street, Uncategorized
No grizzling about this bear: ingenious creative for Tipp Ex from BuzzmanThe creative in this campaign is truly breathtaking. It’s hard to know where to start in terms of the number of boxes it ticks.First of all, there’s the sheer breadth of ambition. So...
by Phil Woodford | Nov 29, 2011 | 108th Street, Uncategorized
I’ve lectured a fair bit on the growth of the advertising markets in the so-called BRIC economies. One thing I’m always keen to impress on students is that there are potential brakes on development in the emerging giants, despite the massive investment...
