by Phil Woodford | Jan 16, 2018 | 108th Street
If you’re an aficionado of copywriting technique and tone of voice, it’s certainly worth taking a cheeky look at Primark website. You’ll. Be. Shook. The retail giant is now down with the dudes in a big way, appropriating with gusto the vernacular of its youthful...
by Phil Woodford | Jan 23, 2017 | 108th Street
The easy option for marketers is to avoid politics. Brands never want to get too involved in the political sphere, because you can be certain that if you please one group of customers, you’ll alienate another. Best to keep schtum. Donald J Trump, I would argue, is...
by Phil Woodford | Jan 23, 2017 | 108th Street
Larger businesses often have the most sophisticated of marketing operations and they can also call upon the support of countless agencies to assist them in their communications. At first glance, you’d think they’d be the companies least likely to need training in...
by Phil Woodford | Apr 26, 2015 | 108th Street, Uncategorized
One of the key themes in advertising over the past couple of decades has been the rapid shift away from the dominance of traditional centres, such as London and New York. The Asian market place is not only hugely significant in terms of its spend, but increasingly as...
by Phil Woodford | Jan 23, 2015 | 108th Street, Uncategorized
The recent news that Tiffany has featured a same-sex couple in its advertising for the first time demonstrates an important truth about the industry. Creatively, ads hold a mirror up to the society around them. Sometimes, of course, that mirror is distorted – a little...
by Phil Woodford | Nov 6, 2014 | 108th Street, Uncategorized
How hard can you make it to shoot a commercial? Well, how about filming a club environment five metres underwater? That’s exactly what Brazil’s F/Nazca Saatchi & Saatchi did for their client Skol to promote the new Beats Senses beer. Impressive stuff....
