by Phil Woodford | Apr 26, 2015 | 108th Street, Uncategorized
One of the key themes in advertising over the past couple of decades has been the rapid shift away from the dominance of traditional centres, such as London and New York. The Asian market place is not only hugely significant in terms of its spend, but increasingly as...
by Phil Woodford | Jan 23, 2015 | 108th Street, Uncategorized
The recent news that Tiffany has featured a same-sex couple in its advertising for the first time demonstrates an important truth about the industry. Creatively, ads hold a mirror up to the society around them. Sometimes, of course, that mirror is distorted – a little...
by Phil Woodford | Nov 6, 2014 | 108th Street, Uncategorized
How hard can you make it to shoot a commercial? Well, how about filming a club environment five metres underwater? That’s exactly what Brazil’s F/Nazca Saatchi & Saatchi did for their client Skol to promote the new Beats Senses beer. Impressive stuff....
by Phil Woodford | Oct 22, 2014 | 108th Street, Uncategorized
Sad to hear of the death of Rodney Fitch, founder of the eponymous agency and a truly influential figure in British design. I had the pleasure of interviewing him for a magazine article last year and found him to be one of those rare people who is able to express...
by Phil Woodford | Sep 6, 2014 | 108th Street, Uncategorized
Is it really possible to teach people to write better advertising and marketing copy? It’s perhaps easy to think of copywriting as an inherent or innate skill. Some people have a natural flair with words and others don’t. While there’s a clear element of truth in this...
by Phil Woodford | Sep 6, 2014 | 108th Street, Uncategorized
https://www.youtube.com/watch?v=Wt924kp8a5A#t=35 A great campaign from the iconic Jack Daniel’s brand. Well worth checking out the website.
