by Phil Woodford | Nov 19, 2012 | 108th Street, Uncategorized
Guardian journalist Hadley Freeman posed a very good question last week. When exactly did Christmas ads become such a big deal in the UK? She was referring specifically to the much-awaited and over-hyped commercial for retailer John Lewis from adam&eveddb (“so...
by Phil Woodford | Oct 21, 2012 | 108th Street, Uncategorized
Two ad campaigns have been troubling me lately. The first is the one created by Karmarama for the British high-street chain Costa Coffee and features a bunch of disembodied heads singing in a sea of coffee beans. I think it would be fair to describe the commercial as...
by Phil Woodford | Sep 26, 2012 | 108th Street, Uncategorized
Footage of a seminar at Unilever’s London HQ about the engagement of employees and prospective employees through social media. My own contribution starts at about 56:00, although there were plenty of other interesting speakers if it’s a subject...
by Phil Woodford | Sep 21, 2012 | 108th Street, Uncategorized
I’ll be speaking at a seminar at Unilever’s London headquarters on the afternoon of Tuesday 25th September. The theme is how to engage employees – and prospective employees – via social media. It’s a topic which is obviously particularly...
by Phil Woodford | Sep 10, 2012 | 108th Street, Uncategorized
Communications agencies are known for their unusual and inspirational working environments, but Canoe Inc – a London-based PR business – has gone a stage further than most. Just around the back of Brick Lane, they’ve converted their offices into a...
by Phil Woodford | Aug 20, 2012 | 108th Street, Uncategorized
Advertising and branding are, at one level, fairly obviously about getting people to part with money. At the same time, however, they play an important part in wider culture – reflecting the values, myths and ideals of different societies and often helping to shape...
