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It’s totes Pri-Pri, but does it give you all the feels?

By Phil Woodford On January 16, 2018 · 1 Comment · In 108th Street
If you’re an aficionado of copywriting technique and tone of voice, it’s certainly worth taking a cheeky look at Primark website. You’ll. Be. Shook. The retail giant is now down with the dudes in a big way, appropriating with gusto the vernacular of its youthful consumers. There’s a fair bit of confidence and swagger involved. [...]
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Trust matters to marketers. And that means Trump matters too.

By Phil Woodford On January 23, 2017 · Add Comment · In 108th Street
The easy option for marketers is to avoid politics. Brands never want to get too involved in the political sphere, because you can be certain that if you please one group of customers, you’ll alienate another. Best to keep schtum. Donald J Trump, I would argue, is different. He’s an earthquake that just can’t be [...]
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Copywriting training: five ways in which large businesses benefit

By Phil Woodford On January 23, 2017 · 1 Comment · In 108th Street
Larger businesses often have the most sophisticated of marketing operations and they can also call upon the support of countless agencies to assist them in their communications. At first glance, you’d think they’d be the companies least likely to need training in copywriting craft skills. In my experience though, the more expansive the business, the [...]
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Advertising in 2015: the view from Asia

By Phil Woodford On April 26, 2015 · 1 Comment · In 108th Street, Uncategorized
One of the key themes in advertising over the past couple of decades has been the rapid shift away from the dominance of traditional centres, such as London and New York. The Asian market place is not only hugely significant in terms of its spend, but increasingly as a hub for exciting creative work. 108th [...]
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Reflections on the advertising mirror

By Phil Woodford On January 23, 2015 · Add Comment · In 108th Street, Uncategorized
The recent news that Tiffany has featured a same-sex couple in its advertising for the first time demonstrates an important truth about the industry. Creatively, ads hold a mirror up to the society around them. Sometimes, of course, that mirror is distorted – a little like the ones found in those travelling fairs of yore. [...]
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Ad creatives find themselves in deep water

By Phil Woodford On November 6, 2014 · Add Comment · In 108th Street, Uncategorized
How hard can you make it to shoot a commercial? Well, how about filming a club environment five metres underwater? That’s exactly what Brazil’s F/Nazca Saatchi & Saatchi did for their client Skol to promote the new Beats Senses beer. Impressive stuff. Making a splash: a brave idea for beer brand Skol
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Rodney Fitch

By Phil Woodford On October 22, 2014 · Add Comment · In 108th Street, Uncategorized
Sad to hear of the death of Rodney Fitch, founder of the eponymous agency and a truly influential figure in British design. I had the pleasure of interviewing him for a magazine article last year and found him to be one of those rare people who is able to express frank and forthright opinions in [...]
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Copywriting: inspiration or perspiration?

By Phil Woodford On September 6, 2014 · 3 Comments · In 108th Street, Uncategorized
Is it really possible to teach people to write better advertising and marketing copy? It’s perhaps easy to think of copywriting as an inherent or innate skill. Some people have a natural flair with words and others don’t. While there’s a clear element of truth in this (and people who work as writers would certainly [...]
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The whiskey talking

By Phil Woodford On September 6, 2014 · Add Comment · In 108th Street, Uncategorized
A great campaign from the iconic Jack Daniel’s brand. Well worth checking out the website.
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The copywriter as chameleon

By Phil Woodford On August 27, 2014 · 4 Comments · In 108th Street, Uncategorized
I’m often asked for advice by aspiring copywriters who come along to training courses. Some are young and perhaps starting out with agencies. Others are a little older and thinking about a career change. Freelance copywriting is often a good option if you have family commitments, for instance, as it’s something you can do from [...]
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  • The copywriter as chameleonI’m often asked for advice by aspiring copywriters who come [...]
  • The whiskey talkinghttps://www.youtube.com/watch?v=Wt924kp8a5A#t=35 A great campaign from the iconic Jack Daniel’s brand. [...]
  • Copywriting: inspiration or perspiration?Is it really possible to teach people to write better [...]
  • Rodney FitchSad to hear of the death of Rodney Fitch founder [...]
  • It's totes Pri-Pri, but does it give you all the feels?If you’re an aficionado of copywriting technique and tone of [...]
  • Trust matters to marketers. And that means Trump matters too.The easy option for marketers is to avoid politics. Brands [...]
  • Copywriting training: five ways in which large businesses benefitLarger businesses often have the most sophisticated of marketing operations [...]
  • Advertising in 2015: the view from AsiaOne of the key themes in advertising over the past [...]
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    Kemp House,
    160 City Road,
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    Company number: 7304386 (England and Wales)

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    • It's been a tough year. Let's give ourselves a clap.
    • We've lost that loving feline
    • 'No, Trump is writing this one himself. It will be the best letter...'
    • Nerve agents? No sweat. Get the baby wipes out.
    • Pret and Brexit. It's all about attitude.
    • Extra Texture
    • Which way to the Athlete's Foot powder? Only answer if you can pass a psychometric test.
    • Tempted by tube chat? Here are my top tips to avoid getting sucked in.
    • Saint Jeremy? We may have to wait a while yet.
    • The sit-down protest that doesn't stand up
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    @paulross:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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    @labour_zone:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
    41 months ago
    jessphillipsJess Phillips
    @jessphillips:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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