I’ve seen some other nice promotions for the TV show Alcatraz – including the creation of dummy cells in a pop-up prison in London – but this elaborate exercise by Leo Burnett in Spain is particularly inspiring. The attention to detail with the art direction is very nice, right down the trays on which the mock jail grub is served. In the UK, these guys would get themselves right at the front of the phone directory as AAAAAAAAlcatraz.