How to take the plunge with social mediaOne of the advantages of running workshops in marketing communications is that I get to meet a very wide range of interesting people from a diverse range of sectors. There’s no doubt that the sessions are always a learning...

With friends like this…Businesses are usually delighted when we endorse their products and only too happy if we provide them with free publicity via our social networks. It seems somewhat strange, therefore, that French fashion brand Lacoste and the iconic...

Tweet, watch TV and play your Xbox. While you read this blog.The future of advertising in a morning. It’s a big ask, but I guess time is money for a lot of the leading executives who attended the seminar organised by the Westminster Media Forum on 31st May 2011 in...

Watch out for commentary on 108th Street from the Westminster Media Forum’s seminar on The Future of Advertising. I’ll be attending the meeting next week in central London, which will bring together speakers and commentators from leading brands and...