Good communications campaigns rely on big, bold ideas, but it can often take experience to spot them and translate them into compelling messages.
I see the role of creative director as a guide, facilitator and mentor – working closely with those involved in the writing, design and technical execution of campaigns. Above all, the job is about bringing coherence to your creative projects and giving you confidence that you have the campaign materials to differentiate your products, raise awareness of your brand or drive behavioural change.
When working as a creative director at a small ad agency in the past, I oversaw a team of copywriters, art directors, typographers and web designers – ensuring that projects were delivered on brief and on time. I can draw on that experience to assist with specific assignments, as well as support you with consultancy in the recruitment and mentoring of creative teams.