Creative Direction

Good communications campaigns rely on big, bold ideas, but it can often take experience to spot them and translate them into compelling messages.

I see the role of creative director as a guide, facilitator and mentor – working closely with those involved in the writing, design and technical execution of campaigns. Above all, the job is about bringing coherence to your creative projects and giving you confidence that you have the campaign materials to differentiate your products, raise awareness of your brand or drive behavioural change.

When working as a creative director at a small ad agency in the past, I oversaw a team of copywriters, art directors, typographers and web designers – ensuring that projects were delivered on brief and on time. I can draw on that experience to assist with specific assignments, as well as support you with consultancy in the recruitment and mentoring of creative teams.

"Phil has been supporting Point 6 as a trusted partner for a number of years. In addition to copywriting, he offers copywriting coaching and mentoring, either face-to-face or via Zoom – which works perfectly for us as a business and has been enjoyable and rewarding for our copywriting team. Phil’s help was especially useful when we lacked a senior writer. He continues to work with us, bringing his wealth of knowledge and experience plus a valuable ‘outside in’ perspective to our monthly group and one-to-one sessions."

Russ Hodgson, Partner and Creative Director, Point 6 Design Ltd

"Phil has been mentoring me for over a year now and has provided lots of support, guidance and encouragement for my creative work. The exercises are well-thought-out, useful and fun, and I've been able to apply lots of the things we've worked on to my freelance work. Phil has a flexible approach and we've covered lots of different topics including lateral thinking/concepting, script writing and content writing. I've learned a lot from the experience, and would highly recommend Phil as a mentor."

Sarah Green, Freelance Copywriter

"Phil supports us with our marketing communications and has done so for many years. He has worked on many projects including internal and external. It’s vital to have effective copy for all marketing campaigns, and we are so lucky we found Phil. His attention to detail is outstanding. He’s super easy to work with, and really gets to know the subject. It is difficult to find someone that delivers and does so quickly. He goes the extra mile to ensure things are just as you’d like. A massive thank you to Phil for all of his hard work, his services are a huge part of our marketing strategy, we would be lost without him!"

Rebekah Gough, Marketing & Business Development Manager, Page Kirk LLP