by Phil Woodford | May 27, 2012 | 108th Street, Uncategorized
I’ve seen some other nice promotions for the TV show Alcatraz – including the creation of dummy cells in a pop-up prison in London – but this elaborate exercise by Leo Burnett in Spain is particularly inspiring. The attention to detail with the art...
by Phil Woodford | Apr 12, 2012 | 108th Street, Uncategorized
No grizzling about this bear: ingenious creative for Tipp Ex from BuzzmanThe creative in this campaign is truly breathtaking. It’s hard to know where to start in terms of the number of boxes it ticks.First of all, there’s the sheer breadth of ambition. So...
by Phil Woodford | Nov 29, 2011 | 108th Street, Uncategorized
I’ve lectured a fair bit on the growth of the advertising markets in the so-called BRIC economies. One thing I’m always keen to impress on students is that there are potential brakes on development in the emerging giants, despite the massive investment...
by Phil Woodford | Nov 26, 2011 | 108th Street, Uncategorized
How to take the plunge with social mediaOne of the advantages of running workshops in marketing communications is that I get to meet a very wide range of interesting people from a diverse range of sectors. There’s no doubt that the sessions are always a learning...
by Phil Woodford | Nov 18, 2011 | 108th Street, Uncategorized
The death of the QR codeWho needs QR codes when augmented reality is advancing like this?
by Phil Woodford | Sep 12, 2011 | 108th Street, Uncategorized
With friends like this…Businesses are usually delighted when we endorse their products and only too happy if we provide them with free publicity via our social networks. It seems somewhat strange, therefore, that French fashion brand Lacoste and the iconic...
