by Phil Woodford | Sep 21, 2012 | 108th Street, Uncategorized
I’ll be speaking at a seminar at Unilever’s London headquarters on the afternoon of Tuesday 25th September. The theme is how to engage employees – and prospective employees – via social media. It’s a topic which is obviously particularly...
by Phil Woodford | Sep 10, 2012 | 108th Street, Uncategorized
Communications agencies are known for their unusual and inspirational working environments, but Canoe Inc – a London-based PR business – has gone a stage further than most. Just around the back of Brick Lane, they’ve converted their offices into a...
by Phil Woodford | Aug 20, 2012 | 108th Street, Uncategorized
Advertising and branding are, at one level, fairly obviously about getting people to part with money. At the same time, however, they play an important part in wider culture – reflecting the values, myths and ideals of different societies and often helping to shape...
by Phil Woodford | Jul 3, 2012 | 108th Street, Uncategorized
Creative inspiration: Emanuela Denti helps to drive Viacom’s European trailer output for MTV and other brandsOn a couple of occasions over recent years, I’ve had the pleasure of working with the Viacom team in Milan which creates promos for world-famous brands...
by Phil Woodford | Jun 29, 2012 | 108th Street, Uncategorized
Harvest time: Indium Corporation’s Rick Short has been ahead of the curve with B2B social media and is reaping the rewards.Running training courses with marketers on a regular basis, one of the most frustrating misconceptions I encounter is the idea that social...
by Phil Woodford | May 27, 2012 | 108th Street, Uncategorized
Fit for a Queen: Allied Bakeries rename their Kingsmill brand in honour of Elizabeth IIMany marketers in recent decades have found themselves employed as ‘brand guardians’ – responsible for policing the dangerous felony of inconsistency. Armed with bibles that feature...
