by Phil Woodford | Jun 24, 2013 | 108th Street, Uncategorized
Having done work in the past with promo producers at Channel 4 and MTV, I appreciate how hard it can be for creatives to break out of a narrow genre. That’s why the recognition at Cannes for 4Creative’s ‘Meet the Superhumans’ trailer for the...
by Phil Woodford | Jun 21, 2013 | 108th Street, Uncategorized
Flying high: what you can do with a brochure when money’s no object.
by Phil Woodford | Jun 17, 2013 | 108th Street, Uncategorized
With trends in digital and social media continuing to move at a spectacular pace, it’s important to keep up to date with the latest insights and developments. The UK’s Chartered Institute of Marketing is holding a summit in London on 28th June, in which...
by Phil Woodford | Nov 19, 2012 | 108th Street, Uncategorized
Guardian journalist Hadley Freeman posed a very good question last week. When exactly did Christmas ads become such a big deal in the UK? She was referring specifically to the much-awaited and over-hyped commercial for retailer John Lewis from adam&eveddb (“so...
by Phil Woodford | Oct 21, 2012 | 108th Street, Uncategorized
Two ad campaigns have been troubling me lately. The first is the one created by Karmarama for the British high-street chain Costa Coffee and features a bunch of disembodied heads singing in a sea of coffee beans. I think it would be fair to describe the commercial as...
by Phil Woodford | Sep 26, 2012 | 108th Street, Uncategorized
Footage of a seminar at Unilever’s London HQ about the engagement of employees and prospective employees through social media. My own contribution starts at about 56:00, although there were plenty of other interesting speakers if it’s a subject...
