by Phil Woodford | Jan 25, 2014 | 108th Street, Uncategorized
Interesting article here in Marketing magazine about so-called ‘cryptocurrencies’ and their implications for brands. Bitcoin is the most celebrated example of a phenomenon which transcends our expectations about what a currency actually is. Uncontrolled by...
by Phil Woodford | Dec 15, 2013 | 108th Street, Uncategorized
Mother London should be commended on their provocative Christmas campaign to raise awareness of homophobia in Russia. The much-admired agency has produced a set of Russian dolls in the form of gay icons such as Elton John and George Michael. Not only are they selling...
by Phil Woodford | Nov 15, 2013 | 108th Street, Uncategorized
I frequently run courses in copywriting for the Chartered Institute of Marketing and we always get a fascinating mix of people from different backgrounds and organisations coming along. Here’s the view of a delegate who attended a workshop in Manchester...
by Phil Woodford | Aug 15, 2013 | 108th Street, Uncategorized
Just caught up with this work by DDB Chicago for Temptations. Loving the 80s vibe and inventive cat exercises. A great example of how a very ordinary proposition can come to life with a lateral side...
by Phil Woodford | Aug 13, 2013 | 108th Street, Uncategorized
Come on you Hotspurs! NYC’s The Brooklyn Brothers find an ingenious way to promote UK premier league soccer to American audiences on behalf of...
by Phil Woodford | Jun 28, 2013 | 108th Street, Uncategorized
No one wants to get left behind in the world of digital marketing. But it’s probably best not to get too far ahead either. One contributor from the floor of CIM’s Digital Summit in London today recounted how his agency had stopped talking about...
