by Phil Woodford | Aug 27, 2014 | 108th Street, Uncategorized
I’m often asked for advice by aspiring copywriters who come along to training courses. Some are young and perhaps starting out with agencies. Others are a little older and thinking about a career change. Freelance copywriting is often a good option if you have family...
by Phil Woodford | Mar 17, 2014 | 108th Street, Uncategorized
I was delighted to travel to the Republic of Ireland recently to work with representatives of TG4 – a channel which provides a wide range of programming for Gaelic speakers. The trip also involved a visit to the set of soap opera Ros na Rún, which is celebrating...
by Phil Woodford | Feb 28, 2014 | 108th Street, Uncategorized
There’s no doubt that LEGO is flavour of the month among marketers, following the launch of their movie and the innovative ad break to promote it. That’s probably why Conny Kalcher was so much in demand at the Brand Republic broadcast on Digital Transformation held on...
by Phil Woodford | Feb 25, 2014 | 108th Street, Uncategorized
Save the Children’s latest ad showing the birth of a real child in Liberia does what any commercial should. It grips you from the start and leaves you remembering a simple, straightforward message: in this case, that a million kids die every year around the...
by Phil Woodford | Feb 17, 2014 | 108th Street, Uncategorized
For the past few years, I’ve been working with the French business school INSEEC – lecturing in brand advertising, British advertising and creative teamwork. Here’s a short video we put together recently.
by Phil Woodford | Feb 14, 2014 | 108th Street, Uncategorized
I’ve recently been pondering two competing trends that come out of the digital revolution. The first is the pressure on marketers and advertisers to create realtime content. Rather than having an approvals process which lasts weeks or months for new digital...
