by Phil Woodford | Nov 4, 2006 | 108th Street, Uncategorized
Manx marketing: Phil Woodford speaks at a meeting in Douglas, Isle of Man last month. The theme was the promotion of the island to investors.How Sir Geoff Hurst scores for Germany in the world of location brandingDavid Ogilvy once observed that “people don’t go half...
by Phil Woodford | Jun 4, 2006 | 108th Street, Uncategorized
Don’t panic! Don’t panic! Unless you’re a creative who’s run out of steam…
by Phil Woodford | Jun 4, 2006 | 108th Street, Uncategorized
Leesten vay carefully, I shall say zees only wurnce: your World War II gags are becoming tired.
by Phil Woodford | Jun 4, 2006 | 108th Street, Uncategorized
They do mention the war. And I don’t think they get away with it.The latest campaign from brewer Shepherd Neame for Spitfire Beer continues the well-worked Second World War theme. There is, however, now a topical twist. A relatively low-key sporting competition...
by Phil Woodford | Jan 29, 2006 | 108th Street, Uncategorized
More power to you: 4-wd dm letta from BT is lolThe first sentence in a sales letter is important. Especially when it’s the only one.I’m launching a brand new course tomorrow at the London College of Communication that focuses on the mysterious world of direct mail. I...
by Phil Woodford | Jan 29, 2006 | 108th Street, Uncategorized
Why Bodyform’s advertising strategy isn’t working.I obviously wasn’t the only person to notice this poster opposite Kingston train station in the suburbs of London. It’s a bizarre execution for Bodyform, which parodies a Conservative Party election poster...
