by Phil Woodford | Jan 7, 2008 | 108th Street, Uncategorized
The challenge of selling death and serious injuryHaving spent a good chunk of my career in the niche area of recruitment marketing and employee communication – and still often working for agencies in this market place – I read with interest the recent...
by Phil Woodford | Nov 27, 2007 | 108th Street, Uncategorized
When it all goes badly wrongSome campaigns will always be stronger than others, but I think we still ought to highlight the true pups. Two concepts currently running on the London Underground have particularly caught my eye.The first is for a product that fights...
by Phil Woodford | Sep 19, 2007 | 108th Street, Uncategorized
A lovely piece of creative for The History Channel, executed here in a platform poster on the London Underground. It’s promoting a new show called “Just Another Day”, in which presenter Adam Hart-Davis investigates the history of everyday objects....
by Phil Woodford | Aug 30, 2007 | 108th Street, Uncategorized
Smashing read: Sam Delaney captures the spirit of London’s adworld in the 60s, 70s and 80s. Back to the 70s for Life on Mars If you’d arrived from another planet and were hovering above London’s Soho sometime during the mid 1970s, you might have been surprised...
by Phil Woodford | May 28, 2007 | 108th Street, Uncategorized
Word upWho’s the daddy? The copywriter or the art director? It’s a battle familiar to anyone who’s worked in an agency environment. Designers are notoriously frustrated by the inability of their writing partners to contain their purple prose and horrified when 50...
by Phil Woodford | Feb 25, 2007 | 108th Street, Uncategorized
If your brand were a person, what would the upshot be?Later this week, I’ll be hosting a workshop for the Chartered Institute of Marketing in London on the ways in which marketing communication is changing. It’s a chance to give professionals in the field an overview...
