by Phil Woodford | Aug 30, 2007 | 108th Street, Uncategorized
Smashing read: Sam Delaney captures the spirit of London’s adworld in the 60s, 70s and 80s. Back to the 70s for Life on Mars If you’d arrived from another planet and were hovering above London’s Soho sometime during the mid 1970s, you might have been surprised...
by Phil Woodford | May 28, 2007 | 108th Street, Uncategorized
Word upWho’s the daddy? The copywriter or the art director? It’s a battle familiar to anyone who’s worked in an agency environment. Designers are notoriously frustrated by the inability of their writing partners to contain their purple prose and horrified when 50...
by Phil Woodford | Feb 25, 2007 | 108th Street, Uncategorized
If your brand were a person, what would the upshot be?Later this week, I’ll be hosting a workshop for the Chartered Institute of Marketing in London on the ways in which marketing communication is changing. It’s a chance to give professionals in the field an overview...
by Phil Woodford | Nov 4, 2006 | 108th Street, Uncategorized
Manx marketing: Phil Woodford speaks at a meeting in Douglas, Isle of Man last month. The theme was the promotion of the island to investors.How Sir Geoff Hurst scores for Germany in the world of location brandingDavid Ogilvy once observed that “people don’t go half...
by Phil Woodford | Jun 4, 2006 | 108th Street, Uncategorized
Don’t panic! Don’t panic! Unless you’re a creative who’s run out of steam…
by Phil Woodford | Jun 4, 2006 | 108th Street, Uncategorized
Leesten vay carefully, I shall say zees only wurnce: your World War II gags are becoming tired.
