by Phil Woodford | Jun 4, 2006 | 108th Street, Uncategorized
They do mention the war. And I don’t think they get away with it.The latest campaign from brewer Shepherd Neame for Spitfire Beer continues the well-worked Second World War theme. There is, however, now a topical twist. A relatively low-key sporting competition...
by Phil Woodford | Jan 29, 2006 | 108th Street, Uncategorized
More power to you: 4-wd dm letta from BT is lolThe first sentence in a sales letter is important. Especially when it’s the only one.I’m launching a brand new course tomorrow at the London College of Communication that focuses on the mysterious world of direct mail. I...
by Phil Woodford | Jan 29, 2006 | 108th Street, Uncategorized
Why Bodyform’s advertising strategy isn’t working.I obviously wasn’t the only person to notice this poster opposite Kingston train station in the suburbs of London. It’s a bizarre execution for Bodyform, which parodies a Conservative Party election poster...
by Phil Woodford | Jan 16, 2006 | 108th Street, Uncategorized
The hired gun can’t fire blanksOnce in a while, I’m going to use these pages for a little reflection on the whole process of creativity. Perhaps it’s a little self-indulgent, but the more that I teach copywriting and creative writing, the more I find myself...
by Phil Woodford | Dec 10, 2005 | 108th Street, Uncategorized
Breaking the language barrier: Alex Woodruff and Vanessa Cisz in englishtalk’s Stuttgart offices.Interesting discussions in the land of wild boarWhat separates true entrepreneurs from the wannabes? I suspect it’s an uncanny ability to spot an opportunity or...
by Phil Woodford | Nov 6, 2005 | 108th Street, Uncategorized
Where’s the proposition? How cars, fries and bras have been defying conventionI was preparing a lecture recently on the theme of propaganda and advertising for the University of Westminster in London and it got me thinking about the way in which major...
