by Phil Woodford | Oct 24, 2008 | 108th Street, Uncategorized
The credit crunch needn’t be a creative crunchNot a lot of blog activity this year, I’m afraid, due to pressure of work. Exactly how long the work will keep flowing though is something that’s quite difficult to predict. We’re clearly entering a significant...
by Phil Woodford | Jan 16, 2008 | 108th Street, Uncategorized
Why social advertising may not be good for your social lifeOne of my best friends at the age of about ten was a guy called Tom Hodgkinson. We lost touch sometime in our teens, but I kept track of his career from afar. Not only did Hodgkinson follow in his parents’...
by Phil Woodford | Jan 15, 2008 | 108th Street, Uncategorized
Creative with real biteLove the posters announcing the new season of ITV1’s wacky, time-travelling dinosaur drama Primeval. We simply see a picture of a nasty looking critter with big teeth and a three-word headline that says it all: “Back for...
by Phil Woodford | Jan 7, 2008 | 108th Street, Uncategorized
The challenge of selling death and serious injuryHaving spent a good chunk of my career in the niche area of recruitment marketing and employee communication – and still often working for agencies in this market place – I read with interest the recent...
by Phil Woodford | Nov 27, 2007 | 108th Street, Uncategorized
When it all goes badly wrongSome campaigns will always be stronger than others, but I think we still ought to highlight the true pups. Two concepts currently running on the London Underground have particularly caught my eye.The first is for a product that fights...
by Phil Woodford | Sep 19, 2007 | 108th Street, Uncategorized
A lovely piece of creative for The History Channel, executed here in a platform poster on the London Underground. It’s promoting a new show called “Just Another Day”, in which presenter Adam Hart-Davis investigates the history of everyday objects....
