by Phil Woodford | Jul 9, 2004 | 108th Street, Uncategorized
Corporate giant kicks ass Any good salesman knows that the trick to securing a purchase is the small talk. I’ve been out on the road with reps in my time and it’s the idle chit-chat with the customer that often makes all the difference. When the sales...
by Phil Woodford | Jun 20, 2004 | 108th Street, Uncategorized
Look who’s stalking: cheeky Jaguar campaign uses anonymous letters According to the BBC last month, luxury car manufacturer Jaguar issued an apology for a direct mail campaign that provoked 37 complaints to the British Advertising Standards Authority. Anonymous...
by Phil Woodford | Jun 6, 2004 | 108th Street, Uncategorized
Super Thursday looms. But how super are the ads? Although London’s forthcoming Mayoral election is no doubt a pushover for Ken Livingstone in political terms, the competition’s a little more intense when it comes to presentation. I recently received a...
by Phil Woodford | Feb 19, 2004 | 108th Street, Uncategorized
The Mystery of Carlos Soto: how the Dutch put Dalarö on the map At first it seemed like just another ordinary day on a small Scandinavian island. But something very strange was afoot. According to witnesses, no fewer than 32 residents of an otherwise normal Swedish...
by Phil Woodford | Feb 1, 2004 | 108th Street, Uncategorized
Next time you visit the seaside, make it Koksijde One of the hardest parts of writing a blog about advertising creativity is the fact that you have to take the rough with the smooth. Or, to put it another way, you can’t always define creative excellence unless...
by Phil Woodford | Jan 18, 2004 | 108th Street, Uncategorized
Time travel and TV sponsorship A number of news sources reported this week the decision of the Omnicom Group to employ Robert Riesenberg as Chief Executive of ‘Branded Entertainment’. In a nutshell, this business is all about media organisations and...
