by Phil Woodford | Sep 3, 2005 | 108th Street, Uncategorized
Phil WoodfordOriginally uploaded by sdwpw. Ideas for this site? E-mail me at 108th@philwoodford.com
by Phil Woodford | Sep 1, 2005 | 108th Street, Uncategorized
Trained by Jerry. Banned by train bosses.Advertising creatives usually love to shock. And there’s no better way to prove you’ve shocked people than to have one of your ads banned. That’s why I was a little surprised that one of the younger members of our agency...
by Phil Woodford | Jun 5, 2005 | 108th Street, Uncategorized
Go MK? I’d rather go to L.Can cities become brands? It’s a question a colleague placed in my mind recently when she told me about the efforts of Milton Keynes to promote itself as a “thriving, cosmopolitan city”. For those of you who’ve never had the pleasure,...
by Phil Woodford | Feb 4, 2005 | 108th Street, Uncategorized
Channel 4’s Nathan Barley Campaign: it’s well weapon If you’re a regular user of the London Underground, you will probably have seen the recent poster campaign for an unlikely mobile device called the Wasp T12. I was particularly intrigued by the headline. Apparently,...
by Phil Woodford | Oct 29, 2004 | 108th Street, Uncategorized
Suits you, Sir: the wonderful world of Mr Raja DaswaniHong Kong tailor, Raja Daswani, always makes for an interesting discussion point at my copywriting seminars. I treasure an advertisement I found a year or two ago, in which he announces a visit to the UK and...
by Phil Woodford | Sep 12, 2004 | 108th Street, Uncategorized
Advertising creativity and the things that happen in supermarket aisles “What if…?” It’s the question that all good advertising creatives have to be able to answer. When confronted with a selling proposition for a product or service, they ask...
