by Phil Woodford | Jan 12, 2004 | 108th Street, Uncategorized
Lone Ranger leads fight against junk mail Gerry Ranger has stacked up more direct mail than most people. According to the BBC, the pensioner from Gloucestershire, England collected over 700 mailshots in the course of a year in order to demonstrate the amount of...
by Phil Woodford | Jan 3, 2004 | 108th Street, Uncategorized
Here’s your change, sir. And a free advertising message… According to Newsstream, a highly innovative guerrilla campaign has been launched to promote the new American mini-series Traffic. The show, which is set to reach television screens at the end of...
by Phil Woodford | Dec 31, 2003 | 108th Street, Uncategorized
Why Bush is a bad man in 30 seconds or less An American online advocacy group has invited members of the public to create their own home-made, 30-second commercials that put the boot into President George W Bush. The MoveOn.org Voter Fund wants to air anti-Bush...
by Phil Woodford | Dec 31, 2003 | 108th Street, Uncategorized
Tomfoolery in the Netherlands Should we feel sorry for Mr Johan de Boer? According to press reports in December 2003, the Dutch jeweller planned a highly innovative direct mail campaign, only to find that it had rather spectacularly backfired. The story goes something...
