by Phil Woodford | Jul 18, 2009 | 108th Street, Uncategorized
Everything’s 4-star, except the hotel…Earlier this year, budget hotel chain Premier Inn claimed in its UK newspaper advertisements that it offered “everything you’d expect from a 4* hotel”. Having worked in the ad industry, I know...
by Phil Woodford | Jul 12, 2009 | 108th Street, Uncategorized
Driving Fatigue advert from Driving Fatigue on Vimeo. This film has been put together by two recent graduates of Kingston University. Works very well, I think, at a conceptual level. Also has high production values for a portfolio piece. Hope these guys get some...
by Phil Woodford | Jul 7, 2009 | 108th Street, Uncategorized
Can we turn back the tide of greenwash?Advertisers have long been accused of brainwashing the public. Over fifty years ago, when Vance Packard published his famous book The Hidden Persuaders, people were already worried about the extent to which we’re...
by Phil Woodford | Mar 16, 2009 | 108th Street, Uncategorized
You don’t have to be mad to use Twitter, but it helps…On the courses I run for the Chartered Institute of Marketing and University of the Arts London, there’s inevitably more and more discussion of so-called ‘social’ media such as...
by Phil Woodford | Feb 21, 2009 | 108th Street, Uncategorized
Although this is a blog about advertising creativity, the world of marketing communications has been moving at a phenomenal speed in the past few years. If you’re interested in exploring some of the newer forms of social and viral marketing, why not sign up for...
by Phil Woodford | Feb 6, 2009 | 108th Street, Uncategorized
Follow me on Twitter……where I’m posting a selection of corporate taglines and slogans from around the English-speaking world. Some well known, others less so. Every tweat’s a treat: http://twitter.com/Tagspotter
