by Phil Woodford | Jun 28, 2013 | 108th Street, Uncategorized
No one wants to get left behind in the world of digital marketing. But it’s probably best not to get too far ahead either. One contributor from the floor of CIM’s Digital Summit in London today recounted how his agency had stopped talking about...
by Phil Woodford | Jun 24, 2013 | 108th Street, Uncategorized
Having done work in the past with promo producers at Channel 4 and MTV, I appreciate how hard it can be for creatives to break out of a narrow genre. That’s why the recognition at Cannes for 4Creative’s ‘Meet the Superhumans’ trailer for the...
by Phil Woodford | Jun 21, 2013 | 108th Street, Uncategorized
Flying high: what you can do with a brochure when money’s no object.
by Phil Woodford | Jun 17, 2013 | 108th Street, Uncategorized
With trends in digital and social media continuing to move at a spectacular pace, it’s important to keep up to date with the latest insights and developments. The UK’s Chartered Institute of Marketing is holding a summit in London on 28th June, in which...
by Phil Woodford | Nov 19, 2012 | 108th Street, Uncategorized
Guardian journalist Hadley Freeman posed a very good question last week. When exactly did Christmas ads become such a big deal in the UK? She was referring specifically to the much-awaited and over-hyped commercial for retailer John Lewis from adam&eveddb (“so...
