by Phil Woodford | Jan 25, 2014 | 108th Street, Uncategorized
Interesting article here in Marketing magazine about so-called ‘cryptocurrencies’ and their implications for brands. Bitcoin is the most celebrated example of a phenomenon which transcends our expectations about what a currency actually is. Uncontrolled by...
by Phil Woodford | Dec 15, 2013 | 108th Street, Uncategorized
Mother London should be commended on their provocative Christmas campaign to raise awareness of homophobia in Russia. The much-admired agency has produced a set of Russian dolls in the form of gay icons such as Elton John and George Michael. Not only are they selling...
by Phil Woodford | Nov 15, 2013 | 108th Street, Uncategorized
I frequently run courses in copywriting for the Chartered Institute of Marketing and we always get a fascinating mix of people from different backgrounds and organisations coming along. Here’s the view of a delegate who attended a workshop in Manchester...
by Phil Woodford | Aug 15, 2013 | 108th Street, Uncategorized
Just caught up with this work by DDB Chicago for Temptations. Loving the 80s vibe and inventive cat exercises. A great example of how a very ordinary proposition can come to life with a lateral side...
by Phil Woodford | Aug 13, 2013 | 108th Street, Uncategorized
Come on you Hotspurs! NYC’s The Brooklyn Brothers find an ingenious way to promote UK premier league soccer to American audiences on behalf of...
