by Phil Woodford | Nov 19, 2009 | 108th Street, Uncategorized
In the past, we’d distinguish between traditional forms of advertising aimed at mass audiences and direct marketing techniques which targeted groups or individuals directly. One of the interesting things about the brave new world of Web 2.0 is that these...
by Phil Woodford | Nov 17, 2009 | 108th Street, Uncategorized
A number of my clients and delegates on training courses often wonder whether Twitter can truly be used as an effective marketing platform. Too often, we think of it as a vehicle for conveying a message, whereas actually it’s an instantaneous method of anyone...
by Phil Woodford | Nov 9, 2009 | 108th Street, Uncategorized
A fine example of German-style ‘buzz’ marketing. I wonder what viral messages these flies could carry in the future?
by Phil Woodford | Jul 18, 2009 | 108th Street, Uncategorized
Everything’s 4-star, except the hotel…Earlier this year, budget hotel chain Premier Inn claimed in its UK newspaper advertisements that it offered “everything you’d expect from a 4* hotel”. Having worked in the ad industry, I know...
by Phil Woodford | Jul 12, 2009 | 108th Street, Uncategorized
Driving Fatigue advert from Driving Fatigue on Vimeo. This film has been put together by two recent graduates of Kingston University. Works very well, I think, at a conceptual level. Also has high production values for a portfolio piece. Hope these guys get some...
by Phil Woodford | Jul 7, 2009 | 108th Street, Uncategorized
Can we turn back the tide of greenwash?Advertisers have long been accused of brainwashing the public. Over fifty years ago, when Vance Packard published his famous book The Hidden Persuaders, people were already worried about the extent to which we’re...
