by Phil Woodford | Jan 24, 2011 | 108th Street, Uncategorized
by Phil Woodford | Jan 24, 2011 | 108th Street, Uncategorized
Interesting approach to financial services marketing from British high street retailer, M&S. The overtly feminised creative is designed to demystify insurance, credit and investment products for the typical shopper. But when does cleverly targeted and imaginative...
by Phil Woodford | Nov 12, 2010 | 108th Street, Uncategorized
Interesting ideas from Dentsu and design gurus, Berg.
by Phil Woodford | May 5, 2010 | 108th Street, Uncategorized
How would the French save Gordon Brown?I’m a great believer in giving my students some difficult tasks. It helps to separate the men from the boys or, very often, the women from the girls. Or, in this particular instance, les dames from les filles, as the class...
by Phil Woodford | Jan 13, 2010 | 108th Street, Uncategorized
Very much liking the current LG campaign in the US which is built around those text messages we ought to think twice before sending. I was discussing it this week in London with students from Maryland’s Towson University and making the point that it’s...
by Phil Woodford | Dec 28, 2009 | 108th Street, Uncategorized
A great deal has been written about the way in which charities, campaigns and political movements have borrowed the techniques of commercial marketers and advertisers. Very often, however, the marketing profession would do well to look at the ideas that evolve...
