by Phil Woodford | Feb 4, 2005 | 108th Street, Uncategorized
Channel 4’s Nathan Barley Campaign: it’s well weapon If you’re a regular user of the London Underground, you will probably have seen the recent poster campaign for an unlikely mobile device called the Wasp T12. I was particularly intrigued by the headline. Apparently,...
by Phil Woodford | Oct 29, 2004 | 108th Street, Uncategorized
Suits you, Sir: the wonderful world of Mr Raja DaswaniHong Kong tailor, Raja Daswani, always makes for an interesting discussion point at my copywriting seminars. I treasure an advertisement I found a year or two ago, in which he announces a visit to the UK and...
by Phil Woodford | Sep 12, 2004 | 108th Street, Uncategorized
Advertising creativity and the things that happen in supermarket aisles “What if…?” It’s the question that all good advertising creatives have to be able to answer. When confronted with a selling proposition for a product or service, they ask...
by Phil Woodford | Jul 9, 2004 | 108th Street, Uncategorized
Corporate giant kicks ass Any good salesman knows that the trick to securing a purchase is the small talk. I’ve been out on the road with reps in my time and it’s the idle chit-chat with the customer that often makes all the difference. When the sales...
by Phil Woodford | Jun 20, 2004 | 108th Street, Uncategorized
Look who’s stalking: cheeky Jaguar campaign uses anonymous letters According to the BBC last month, luxury car manufacturer Jaguar issued an apology for a direct mail campaign that provoked 37 complaints to the British Advertising Standards Authority. Anonymous...
by Phil Woodford | Jun 6, 2004 | 108th Street, Uncategorized
Super Thursday looms. But how super are the ads? Although London’s forthcoming Mayoral election is no doubt a pushover for Ken Livingstone in political terms, the competition’s a little more intense when it comes to presentation. I recently received a...
