Creative inspiration: Emanuela Denti helps to drive Viacom's European trailer output for MTV and other brandsOn a couple of occasions over recent years, I’ve had the pleasure of working with the Viacom team in Milan which creates promos for world-famous brands such as...
Harvest time: Indium Corporation's Rick Short has been ahead of the curve with B2B social media and is reaping the rewards.Running training courses with marketers on a regular basis, one of the most frustrating misconceptions I encounter is the idea that social media...
Fit for a Queen: Allied Bakeries rename their Kingsmill brand in honour of Elizabeth IIMany marketers in recent decades have found themselves employed as ‘brand guardians’ – responsible for policing the dangerous felony of inconsistency. Armed with bibles that feature...
I've seen some other nice promotions for the TV show Alcatraz - including the creation of dummy cells in a pop-up prison in London - but this elaborate exercise by Leo Burnett in Spain is particularly inspiring. The attention to detail with the art direction is very...
No grizzling about this bear: ingenious creative for Tipp Ex from BuzzmanThe creative in this campaign is truly breathtaking. It's hard to know where to start in terms of the number of boxes it ticks.First of all, there's the sheer breadth of ambition. So many...
I've lectured a fair bit on the growth of the advertising markets in the so-called BRIC economies. One thing I'm always keen to impress on students is that there are potential brakes on development in the emerging giants, despite the massive investment major...
How to take the plunge with social mediaOne of the advantages of running workshops in marketing communications is that I get to meet a very wide range of interesting people from a diverse range of sectors. There's no doubt that the sessions are always a learning curve...
The death of the QR codeWho needs QR codes when augmented reality is advancing like this?
With friends like this...Businesses are usually delighted when we endorse their products and only too happy if we provide them with free publicity via our social networks. It seems somewhat strange, therefore, that French fashion brand Lacoste and the iconic American...
Lovely ambient ad for BlackBerry PlayBook captured in Manchester, UK, last month.