No one wants to get left behind in the world of digital marketing. But it's probably best not to get too far ahead either. One contributor from the floor of CIM's Digital Summit in London today recounted how his agency had stopped talking about old-fashioned things...
Having done work in the past with promo producers at Channel 4 and MTV, I appreciate how hard it can be for creatives to break out of a narrow genre. That's why the recognition at Cannes for 4Creative's 'Meet the Superhumans' trailer for the London 2012 Paralympics is...
Flying high: what you can do with a brochure when money's no object.
With trends in digital and social media continuing to move at a spectacular pace, it's important to keep up to date with the latest insights and developments. The UK's Chartered Institute of Marketing is holding a summit in London on 28th June, in which experts from...
Guardian journalist Hadley Freeman posed a very good question last week. When exactly did Christmas ads become such a big deal in the UK? She was referring specifically to the much-awaited and over-hyped commercial for retailer John Lewis from adam&eveddb (“so soppy...
Two ad campaigns have been troubling me lately. The first is the one created by Karmarama for the British high-street chain Costa Coffee and features a bunch of disembodied heads singing in a sea of coffee beans. I think it would be fair to describe the commercial as...
Footage of a seminar at Unilever's London HQ about the engagement of employees and prospective employees through social media. My own contribution starts at about 56:00, although there were plenty of other interesting speakers if it's a subject that's important to you.
I'll be speaking at a seminar at Unilever's London headquarters on the afternoon of Tuesday 25th September. The theme is how to engage employees - and prospective employees - via social media. It's a topic which is obviously particularly relevant to those working in...
Communications agencies are known for their unusual and inspirational working environments, but Canoe Inc - a London-based PR business - has gone a stage further than most. Just around the back of Brick Lane, they've converted their offices into a store, showcasing...
Advertising and branding are, at one level, fairly obviously about getting people to part with money. At the same time, however, they play an important part in wider culture – reflecting the values, myths and ideals of different societies and often helping to shape...