by Phil Woodford | Feb 25, 2014 | 108th Street, Uncategorized
Save the Children’s latest ad showing the birth of a real child in Liberia does what any commercial should. It grips you from the start and leaves you remembering a simple, straightforward message: in this case, that a million kids die every year around the...
by Phil Woodford | Feb 17, 2014 | 108th Street, Uncategorized
For the past few years, I’ve been working with the French business school INSEEC – lecturing in brand advertising, British advertising and creative teamwork. Here’s a short video we put together recently.
by Phil Woodford | Feb 14, 2014 | 108th Street, Uncategorized
I’ve recently been pondering two competing trends that come out of the digital revolution. The first is the pressure on marketers and advertisers to create realtime content. Rather than having an approvals process which lasts weeks or months for new digital...
by Phil Woodford | Jan 25, 2014 | 108th Street, Uncategorized
Interesting article here in Marketing magazine about so-called ‘cryptocurrencies’ and their implications for brands. Bitcoin is the most celebrated example of a phenomenon which transcends our expectations about what a currency actually is. Uncontrolled by...
by Phil Woodford | Dec 15, 2013 | 108th Street, Uncategorized
Mother London should be commended on their provocative Christmas campaign to raise awareness of homophobia in Russia. The much-admired agency has produced a set of Russian dolls in the form of gay icons such as Elton John and George Michael. Not only are they selling...
by Phil Woodford | Nov 15, 2013 | 108th Street, Uncategorized
I frequently run courses in copywriting for the Chartered Institute of Marketing and we always get a fascinating mix of people from different backgrounds and organisations coming along. Here’s the view of a delegate who attended a workshop in Manchester...
