by Phil Woodford | Oct 22, 2014 | 108th Street, Uncategorized
Sad to hear of the death of Rodney Fitch, founder of the eponymous agency and a truly influential figure in British design. I had the pleasure of interviewing him for a magazine article last year and found him to be one of those rare people who is able to express...
by Phil Woodford | Sep 6, 2014 | 108th Street, Uncategorized
Is it really possible to teach people to write better advertising and marketing copy? It’s perhaps easy to think of copywriting as an inherent or innate skill. Some people have a natural flair with words and others don’t. While there’s a clear element of truth in this...
by Phil Woodford | Sep 6, 2014 | 108th Street, Uncategorized
https://www.youtube.com/watch?v=Wt924kp8a5A#t=35 A great campaign from the iconic Jack Daniel’s brand. Well worth checking out the website.
by Phil Woodford | Aug 27, 2014 | 108th Street, Uncategorized
I’m often asked for advice by aspiring copywriters who come along to training courses. Some are young and perhaps starting out with agencies. Others are a little older and thinking about a career change. Freelance copywriting is often a good option if you have family...
by Phil Woodford | Mar 17, 2014 | 108th Street, Uncategorized
I was delighted to travel to the Republic of Ireland recently to work with representatives of TG4 – a channel which provides a wide range of programming for Gaelic speakers. The trip also involved a visit to the set of soap opera Ros na Rún, which is celebrating...
by Phil Woodford | Feb 28, 2014 | 108th Street, Uncategorized
There’s no doubt that LEGO is flavour of the month among marketers, following the launch of their movie and the innovative ad break to promote it. That’s probably why Conny Kalcher was so much in demand at the Brand Republic broadcast on Digital Transformation held on...
