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Behind the scenes of long-running Irish soap

By Phil Woodford On March 17, 2014 · Add Comment · In 108th Street, Uncategorized
I was delighted to travel to the Republic of Ireland recently to work with representatives of TG4 – a channel which provides a wide range of programming for Gaelic speakers. The trip also involved a visit to the set of soap opera Ros na Rún, which is celebrating its 18th year on the small screen.
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LEGO and the building blocks of digital transformation

By Phil Woodford On February 28, 2014 · Add Comment · In 108th Street, Uncategorized
There’s no doubt that LEGO is flavour of the month among marketers, following the launch of their movie and the innovative ad break to promote it. That’s probably why Conny Kalcher was so much in demand at the Brand Republic broadcast on Digital Transformation held on 27th February. The toy brand’s Vice President for Marketing [...]
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Perfect delivery

By Phil Woodford On February 25, 2014 · Add Comment · In 108th Street, Uncategorized
Save the Children’s latest ad showing the birth of a real child in Liberia does what any commercial should. It grips you from the start and leaves you remembering a simple, straightforward message: in this case, that a million kids die every year around the world on the day that they’re born. Yes, we feel [...]
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Groupe INSEEC

By Phil Woodford On February 17, 2014 · Add Comment · In 108th Street, Uncategorized
For the past few years, I’ve been working with the French business school INSEEC – lecturing in brand advertising, British advertising and creative teamwork. Here’s a short video we put together recently.
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The advertising time machine

By Phil Woodford On February 14, 2014 · Add Comment · In 108th Street, Uncategorized
I’ve recently been pondering two competing trends that come out of the digital revolution. The first is the pressure on marketers and advertisers to create realtime content. Rather than having an approvals process which lasts weeks or months for new digital marketing communications, advertising campaigns and printed brochures, we’ve increasingly been sucked into a world [...]
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Does Bitcoin add up for brands?

By Phil Woodford On January 25, 2014 · Add Comment · In 108th Street, Uncategorized
Interesting article here in Marketing magazine about so-called ‘cryptocurrencies’ and their implications for brands. Bitcoin is the most celebrated example of a phenomenon which transcends our expectations about what a currency actually is. Uncontrolled by any government, it raises the kind of issues that could keep economists, sociologists and business school professors occupied for years. [...]
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Clever guys and their dolls

By Phil Woodford On December 15, 2013 · Add Comment · In 108th Street, Uncategorized
Mother London should be commended on their provocative Christmas campaign to raise awareness of homophobia in Russia. The much-admired agency has produced a set of Russian dolls in the form of gay icons such as Elton John and George Michael. Not only are they selling them for charity, but they’re cheekily sending them to the [...]
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A chance to cover the essentials of copywriting

By Phil Woodford On November 15, 2013 · Add Comment · In 108th Street, Uncategorized
I frequently run courses in copywriting for the Chartered Institute of Marketing and we always get a fascinating mix of people from different backgrounds and organisations coming along. Here’s the view of a delegate who attended a workshop in Manchester recently. We also run sessions in Birmingham, Edinburgh and – most frequently – London. Visit [...]
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What a feline: cats get an aerobic workout to remember

By Phil Woodford On August 15, 2013 · Add Comment · In 108th Street, Uncategorized
Just caught up with this work by DDB Chicago for Temptations. Loving the 80s vibe and inventive cat exercises. A great example of how a very ordinary proposition can come to life with a lateral side step.
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Come on you Hotspurs! NYC’s The Brooklyn Brothers find an ingenious way to promote UK premier league soccer to American audiences on behalf of NBC

By Phil Woodford On August 13, 2013 · Add Comment · In 108th Street, Uncategorized
Come on you Hotspurs! NYC’s The Brooklyn Brothers find an ingenious way to promote UK premier league soccer to American audiences on behalf of NBC.
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    • Nerve agents? No sweat. Get the baby wipes out.
    • Pret and Brexit. It's all about attitude.
    • Extra Texture
    • Which way to the Athlete's Foot powder? Only answer if you can pass a psychometric test.
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    • Saint Jeremy? We may have to wait a while yet.
    • The sit-down protest that doesn't stand up
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    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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