by Phil Woodford | Jul 9, 2004 | 108th Street, Uncategorized
Corporate giant kicks ass Any good salesman knows that the trick to securing a purchase is the small talk. I’ve been out on the road with reps in my time and it’s the idle chit-chat with the customer that often makes all the difference. When the sales...
by Phil Woodford | Jun 20, 2004 | 108th Street, Uncategorized
Look who’s stalking: cheeky Jaguar campaign uses anonymous letters According to the BBC last month, luxury car manufacturer Jaguar issued an apology for a direct mail campaign that provoked 37 complaints to the British Advertising Standards Authority. Anonymous...
by Phil Woodford | Jun 6, 2004 | 108th Street, Uncategorized
Super Thursday looms. But how super are the ads? Although London’s forthcoming Mayoral election is no doubt a pushover for Ken Livingstone in political terms, the competition’s a little more intense when it comes to presentation. I recently received a...
by Phil Woodford | Feb 19, 2004 | 108th Street, Uncategorized
The Mystery of Carlos Soto: how the Dutch put Dalarö on the map At first it seemed like just another ordinary day on a small Scandinavian island. But something very strange was afoot. According to witnesses, no fewer than 32 residents of an otherwise normal Swedish...
by Phil Woodford | Feb 1, 2004 | 108th Street, Uncategorized
Next time you visit the seaside, make it Koksijde One of the hardest parts of writing a blog about advertising creativity is the fact that you have to take the rough with the smooth. Or, to put it another way, you can’t always define creative excellence unless...
