by Phil Woodford | Jan 29, 2006 | 108th Street, Uncategorized
Why Bodyform’s advertising strategy isn’t working.I obviously wasn’t the only person to notice this poster opposite Kingston train station in the suburbs of London. It’s a bizarre execution for Bodyform, which parodies a Conservative Party election poster...
by Phil Woodford | Jan 16, 2006 | 108th Street, Uncategorized
The hired gun can’t fire blanksOnce in a while, I’m going to use these pages for a little reflection on the whole process of creativity. Perhaps it’s a little self-indulgent, but the more that I teach copywriting and creative writing, the more I find myself...
by Phil Woodford | Dec 10, 2005 | 108th Street, Uncategorized
Breaking the language barrier: Alex Woodruff and Vanessa Cisz in englishtalk’s Stuttgart offices.Interesting discussions in the land of wild boarWhat separates true entrepreneurs from the wannabes? I suspect it’s an uncanny ability to spot an opportunity or...
by Phil Woodford | Nov 6, 2005 | 108th Street, Uncategorized
Where’s the proposition? How cars, fries and bras have been defying conventionI was preparing a lecture recently on the theme of propaganda and advertising for the University of Westminster in London and it got me thinking about the way in which major...
by Phil Woodford | Sep 3, 2005 | 108th Street, Uncategorized
Phil WoodfordOriginally uploaded by sdwpw. Ideas for this site? E-mail me at 108th@philwoodford.com
