by Phil Woodford | Oct 24, 2008 | 108th Street, Uncategorized
Sometimes it pays to keep your creative ideas under wrapsI recently spent two days with a group of design students at a London university and set them a challenging brief. Could they come up with an advertising campaign that would reverse the fortunes of US...
by Phil Woodford | Oct 24, 2008 | 108th Street, Uncategorized
The credit crunch needn’t be a creative crunchNot a lot of blog activity this year, I’m afraid, due to pressure of work. Exactly how long the work will keep flowing though is something that’s quite difficult to predict. We’re clearly entering a significant...
by Phil Woodford | Jan 16, 2008 | 108th Street, Uncategorized
Why social advertising may not be good for your social lifeOne of my best friends at the age of about ten was a guy called Tom Hodgkinson. We lost touch sometime in our teens, but I kept track of his career from afar. Not only did Hodgkinson follow in his parents’...
by Phil Woodford | Jan 15, 2008 | 108th Street, Uncategorized
Creative with real biteLove the posters announcing the new season of ITV1’s wacky, time-travelling dinosaur drama Primeval. We simply see a picture of a nasty looking critter with big teeth and a three-word headline that says it all: “Back for...
by Phil Woodford | Jan 7, 2008 | 108th Street, Uncategorized
The challenge of selling death and serious injuryHaving spent a good chunk of my career in the niche area of recruitment marketing and employee communication – and still often working for agencies in this market place – I read with interest the recent...
