by Phil Woodford | Dec 28, 2009 | 108th Street, Uncategorized
A great deal has been written about the way in which charities, campaigns and political movements have borrowed the techniques of commercial marketers and advertisers. Very often, however, the marketing profession would do well to look at the ideas that evolve...
by Phil Woodford | Nov 19, 2009 | 108th Street, Uncategorized
In the past, we’d distinguish between traditional forms of advertising aimed at mass audiences and direct marketing techniques which targeted groups or individuals directly. One of the interesting things about the brave new world of Web 2.0 is that these...
by Phil Woodford | Nov 17, 2009 | 108th Street, Uncategorized
A number of my clients and delegates on training courses often wonder whether Twitter can truly be used as an effective marketing platform. Too often, we think of it as a vehicle for conveying a message, whereas actually it’s an instantaneous method of anyone...
by Phil Woodford | Nov 9, 2009 | 108th Street, Uncategorized
A fine example of German-style ‘buzz’ marketing. I wonder what viral messages these flies could carry in the future?
by Phil Woodford | Jul 18, 2009 | 108th Street, Uncategorized
Everything’s 4-star, except the hotel…Earlier this year, budget hotel chain Premier Inn claimed in its UK newspaper advertisements that it offered “everything you’d expect from a 4* hotel”. Having worked in the ad industry, I know...
