When it all goes badly wrongSome campaigns will always be stronger than others, but I think we still ought to highlight the true pups. Two concepts currently running on the London Underground have particularly caught my eye.The first is for a product that fights...
A lovely piece of creative for The History Channel, executed here in a platform poster on the London Underground. It's promoting a new show called "Just Another Day", in which presenter Adam Hart-Davis investigates the history of everyday objects. The copy - which...
Smashing read: Sam Delaney captures the spirit of London's adworld in the 60s, 70s and 80s. Back to the 70s for Life on Mars If you’d arrived from another planet and were hovering above London’s Soho sometime during the mid 1970s, you might have been surprised to see...
Word upWho’s the daddy? The copywriter or the art director? It’s a battle familiar to anyone who’s worked in an agency environment. Designers are notoriously frustrated by the inability of their writing partners to contain their purple prose and horrified when 50...
If your brand were a person, what would the upshot be?Later this week, I’ll be hosting a workshop for the Chartered Institute of Marketing in London on the ways in which marketing communication is changing. It’s a chance to give professionals in the field an overview...
Manx marketing: Phil Woodford speaks at a meeting in Douglas, Isle of Man last month. The theme was the promotion of the island to investors.How Sir Geoff Hurst scores for Germany in the world of location brandingDavid Ogilvy once observed that “people don’t go half...
Don't panic! Don't panic! Unless you're a creative who's run out of steam...
Leesten vay carefully, I shall say zees only wurnce: your World War II gags are becoming tired.
They do mention the war. And I don't think they get away with it.The latest campaign from brewer Shepherd Neame for Spitfire Beer continues the well-worked Second World War theme. There is, however, now a topical twist. A relatively low-key sporting competition -...
More power to you: 4-wd dm letta from BT is lolThe first sentence in a sales letter is important. Especially when it’s the only one.I’m launching a brand new course tomorrow at the London College of Communication that focuses on the mysterious world of direct mail. I...