Cavalry Z - Here Comes The Cavalry

Maria Woodford immerses herself in youth culture and takes the pulse of communications in digital and social media. And when she resurfaces, she blogs.

Generation Z has found its voice.

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The copywriter as chameleonI’m often asked for advice by aspiring copywriters who come [...]
The whiskey talkinghttps://www.youtube.com/watch?v=Wt924kp8a5A#t=35 A great campaign from the iconic Jack Daniel’s brand. [...]
Copywriting: inspiration or perspiration?Is it really possible to teach people to write better [...]
Rodney FitchSad to hear of the death of Rodney Fitch founder [...]

It's totes Pri-Pri, but does it give you all the feels?If you’re an aficionado of copywriting technique and tone of [...]
Trust matters to marketers. And that means Trump matters too.The easy option for marketers is to avoid politics. Brands [...]
Copywriting training: five ways in which large businesses benefitLarger businesses often have the most sophisticated of marketing operations [...]
Advertising in 2015: the view from AsiaOne of the key themes in advertising over the past [...]

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