On the 'ead, son: a simple, but striking poster execution for ITV1. A belated mention for the ITV1 campaign which broke at Christmas, in advance of the new year FA Cup fixtures. The Cup, of course, is where the part-time, non-league Davids can take on the...
Proof that TV commercials haven't lost their sparkle. The 25th anniversary of Virgin Atlantic.
Wake me in 100 years: the English National Ballet proves that the best ideas are often the simplest. The flier promoting their Sleeping Beauty tour comes in the form of a do-not-disturb sign. Click to enlarge.
Trouble in the Balkans needn't be painfulSpreadbetting company Capital Spreads provides some evidence that the age of intelligent and witty copywriting isn’t necessarily over. In the company’s current campaign on the London Underground, they pose a series of questions...
Winging it with the creativeI’m not sure I can make head or tail of the current British Airways advertising campaign. One poster shows a street vendor rustling up some food on hot plates and runs with the headline “You can’t smell a city from a coach”. Quite why this...
Sometimes it pays to keep your creative ideas under wrapsI recently spent two days with a group of design students at a London university and set them a challenging brief. Could they come up with an advertising campaign that would reverse the fortunes of US...
The credit crunch needn't be a creative crunchNot a lot of blog activity this year, I’m afraid, due to pressure of work. Exactly how long the work will keep flowing though is something that’s quite difficult to predict. We’re clearly entering a significant period of...
Why social advertising may not be good for your social lifeOne of my best friends at the age of about ten was a guy called Tom Hodgkinson. We lost touch sometime in our teens, but I kept track of his career from afar. Not only did Hodgkinson follow in his parents’...
Creative with real biteLove the posters announcing the new season of ITV1's wacky, time-travelling dinosaur drama Primeval. We simply see a picture of a nasty looking critter with big teeth and a three-word headline that says it all: "Back for seconds."
The challenge of selling death and serious injuryHaving spent a good chunk of my career in the niche area of recruitment marketing and employee communication - and still often working for agencies in this market place - I read with interest the recent press commentary...