A great deal has been written about the way in which charities, campaigns and political movements have borrowed the techniques of commercial marketers and advertisers. Very often, however, the marketing profession would do well to look at the ideas that evolve...
In the past, we'd distinguish between traditional forms of advertising aimed at mass audiences and direct marketing techniques which targeted groups or individuals directly. One of the interesting things about the brave new world of Web 2.0 is that these distinctions...
A number of my clients and delegates on training courses often wonder whether Twitter can truly be used as an effective marketing platform. Too often, we think of it as a vehicle for conveying a message, whereas actually it's an instantaneous method of anyone...
A fine example of German-style 'buzz' marketing. I wonder what viral messages these flies could carry in the future?
Everything's 4-star, except the hotel...Earlier this year, budget hotel chain Premier Inn claimed in its UK newspaper advertisements that it offered "everything you'd expect from a 4* hotel". Having worked in the ad industry, I know there's inevitably a certain amount...
Driving Fatigue advert from Driving Fatigue on Vimeo. This film has been put together by two recent graduates of Kingston University. Works very well, I think, at a conceptual level. Also has high production values for a portfolio piece. Hope these guys get some...
Can we turn back the tide of greenwash?Advertisers have long been accused of brainwashing the public. Over fifty years ago, when Vance Packard published his famous book The Hidden Persuaders, people were already worried about the extent to which we're manipulated by...
You don't have to be mad to use Twitter, but it helps...On the courses I run for the Chartered Institute of Marketing and University of the Arts London, there's inevitably more and more discussion of so-called 'social' media such as networking and microblogging sites....
Although this is a blog about advertising creativity, the world of marketing communications has been moving at a phenomenal speed in the past few years. If you're interested in exploring some of the newer forms of social and viral marketing, why not sign up for my new...
Follow me on Twitter......where I'm posting a selection of corporate taglines and slogans from around the English-speaking world. Some well known, others less so. Every tweat's a treat: http://twitter.com/Tagspotter