Tweet, watch TV and play your Xbox. While you read this blog.The future of advertising in a morning. It’s a big ask, but I guess time is money for a lot of the leading executives who attended the seminar organised by the Westminster Media Forum on 31st May 2011 in...
Watch out for commentary on 108th Street from the Westminster Media Forum's seminar on The Future of Advertising. I'll be attending the meeting next week in central London, which will bring together speakers and commentators from leading brands and agencies with key...
Great piece of ambient advertising for a company which doesn't allow its chicken to arrive on people's doorsteps cold. Simple, visually striking and effective. McCann Erickson, New Delhi.
Props to the old skool guerrillasI'm looking forward to giving a couple of evening lectures this week at Chelsea College of Art & Design to students from University of the Arts London and French advertising school Sup de Pub. The topic is guerrilla and ambient...
Chinese trainers sold to a suspicious American market. Nice creative work and an interesting commentary on the shifting balance of power between the US and a nascent superpower.
Interesting approach to financial services marketing from British high street retailer, M&S. The overtly feminised creative is designed to demystify insurance, credit and investment products for the typical shopper. But when does cleverly targeted and imaginative...
Interesting ideas from Dentsu and design gurus, Berg.
How would the French save Gordon Brown?I'm a great believer in giving my students some difficult tasks. It helps to separate the men from the boys or, very often, the women from the girls. Or, in this particular instance, les dames from les filles, as the class in...
Very much liking the current LG campaign in the US which is built around those text messages we ought to think twice before sending. I was discussing it this week in London with students from Maryland's Towson University and making the point that it's beautifully...