by Phil Woodford | Apr 26, 2015 | 108th Street, Uncategorized
One of the key themes in advertising over the past couple of decades has been the rapid shift away from the dominance of traditional centres, such as London and New York. The Asian market place is not only hugely significant in terms of its spend, but increasingly as...
by Phil Woodford | May 27, 2012 | 108th Street, Uncategorized
Fit for a Queen: Allied Bakeries rename their Kingsmill brand in honour of Elizabeth IIMany marketers in recent decades have found themselves employed as ‘brand guardians’ – responsible for policing the dangerous felony of inconsistency. Armed with bibles that feature...