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Advertising in 2015: the view from Asia

By Phil Woodford On April 26, 2015 · 1 Comment · In 108th Street, Uncategorized
One of the key themes in advertising over the past couple of decades has been the rapid shift away from the dominance of traditional centres, such as London and New York. The Asian market place is not only hugely significant in terms of its spend, but increasingly as a hub for exciting creative work. 108th [...]
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Are brand manuals toast?

By Phil Woodford On May 27, 2012 · Add Comment · In 108th Street, Uncategorized
Fit for a Queen: Allied Bakeries rename their Kingsmill brand in honour of Elizabeth II Many marketers in recent decades have found themselves employed as ‘brand guardians’ – responsible for policing the dangerous felony of inconsistency. Armed with bibles that feature big red crosses through badly stretched logos, they watch out for any errant employee [...]
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    • Pret and Brexit. It's all about attitude.
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    • Which way to the Athlete's Foot powder? Only answer if you can pass a psychometric test.
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    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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