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CIM/Bloomberg 2013 Digital Summit

By Phil Woodford On June 17, 2013 · Add Comment · In 108th Street, Uncategorized
With trends in digital and social media continuing to move at a spectacular pace, it’s important to keep up to date with the latest insights and developments. The UK’s Chartered Institute of Marketing is holding a summit in London on 28th June, in which experts from businesses as diverse as Google, LinkedIn, EE and Deloitte [...]
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Short plays the long game

By Phil Woodford On June 29, 2012 · Add Comment · In 108th Street, Uncategorized
Harvest time: Indium Corporation’s Rick Short has been ahead of the curve with B2B social media and is reaping the rewards. Running training courses with marketers on a regular basis, one of the most frustrating misconceptions I encounter is the idea that social media doesn’t have much application in the B2B environment. Blogging, tweeting and [...]
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