CIM/Bloomberg 2013 Digital Summit

With trends in digital and social media continuing to move at a spectacular pace, it’s important to keep up to date with the latest insights and developments. The UK’s Chartered Institute of Marketing is holding a summit in London on 28th June, in which...

Are brand manuals toast?

Fit for a Queen: Allied Bakeries rename their Kingsmill brand in honour of Elizabeth IIMany marketers in recent decades have found themselves employed as ‘brand guardians’ – responsible for policing the dangerous felony of inconsistency. Armed with bibles that feature...