• Home
  • Training
    • Copywriting Training
    • Marketing Communications Training
  • Copywriting and Creative Services
  • Consultancy
  • Blogs
    • 108th Street Blog
    • Cavalry Z
  • Downloads
  • About
  • Contact
Here Comes The Cavalry
  • Home
  • Training
    • Copywriting Training
    • Marketing Communications Training
  • Copywriting and Creative Services
  • Consultancy
  • Blogs
    • 108th Street Blog
    • Cavalry Z
  • Downloads
  • About
  • Contact

Can ads really reinvent brands? Or just reinforce them?

By Phil Woodford On October 21, 2012 · 1 Comment · In 108th Street, Uncategorized
Two ad campaigns have been troubling me lately. The first is the one created by Karmarama for the British high-street chain Costa Coffee and features a bunch of disembodied heads singing in a sea of coffee beans. I think it would be fair to describe the commercial as enjoyable, knockabout, surreal and quite entertaining. In [...]
Read More »

Short plays the long game

By Phil Woodford On June 29, 2012 · Add Comment · In 108th Street, Uncategorized
Harvest time: Indium Corporation’s Rick Short has been ahead of the curve with B2B social media and is reaping the rewards. Running training courses with marketers on a regular basis, one of the most frustrating misconceptions I encounter is the idea that social media doesn’t have much application in the B2B environment. Blogging, tweeting and [...]
Read More »

By Phil Woodford On April 12, 2012 · Add Comment · In 108th Street, Uncategorized
No grizzling about this bear: ingenious creative for Tipp Ex from Buzzman The creative in this campaign is truly breathtaking. It’s hard to know where to start in terms of the number of boxes it ticks. First of all, there’s the sheer breadth of ambition. So many different videos set in so many different timezones. [...]
Read More »

By Phil Woodford On May 31, 2011 · Add Comment · In 108th Street, Uncategorized
Tweet, watch TV and play your Xbox. While you read this blog. The future of advertising in a morning. It’s a big ask, but I guess time is money for a lot of the leading executives who attended the seminar organised by the Westminster Media Forum on 31st May 2011 in London. We had a [...]
Read More »
 
  • Popular
  • Recent
  • Comments
  • Tags
  • The copywriter as chameleonI’m often asked for advice by aspiring copywriters who come [...]
  • The whiskey talkinghttps://www.youtube.com/watch?v=Wt924kp8a5A#t=35 A great campaign from the iconic Jack Daniel’s brand. [...]
  • Copywriting: inspiration or perspiration?Is it really possible to teach people to write better [...]
  • Rodney FitchSad to hear of the death of Rodney Fitch founder [...]
  • It's totes Pri-Pri, but does it give you all the feels?If you’re an aficionado of copywriting technique and tone of [...]
  • Trust matters to marketers. And that means Trump matters too.The easy option for marketers is to avoid politics. Brands [...]
  • Copywriting training: five ways in which large businesses benefitLarger businesses often have the most sophisticated of marketing operations [...]
  • Advertising in 2015: the view from AsiaOne of the key themes in advertising over the past [...]
  • "Nice article ! Thank you.."
    on Advertising in 2015: […]
  • "I feel educated, and entertained! Plus the copy is"
    on It's totes Pri-Pri, […]
  • "hi Phil, I am being asked to wright financial arti"
    on Copywriting training: five […]
#LifeGoals Abspiration advertising Athleisure Bitcoin braggadocio Chelsea College of Arts China CIM copywriting digital employee engagement Facebook Google John Lewis LinkedIn Marks and Spencer Marmite MTV Pri-Pri Primark retail social media sports-infused Sup de Pub Super Bowl totes Unilever Westminster Media Forum YouTube
  • © 2014 Here Comes The Cavalry Ltd

    Registered Office:
    Kemp House,
    160 City Road,
    London ECIV 2NX

    Company number: 7304386 (England and Wales)

  • RSS WASHED AND READY TO EAT

    • It's been a tough year. Let's give ourselves a clap.
    • We've lost that loving feline
    • 'No, Trump is writing this one himself. It will be the best letter...'
    • Nerve agents? No sweat. Get the baby wipes out.
    • Pret and Brexit. It's all about attitude.
    • Extra Texture
    • Which way to the Athlete's Foot powder? Only answer if you can pass a psychometric test.
    • Tempted by tube chat? Here are my top tips to avoid getting sucked in.
    • Saint Jeremy? We may have to wait a while yet.
    • The sit-down protest that doesn't stand up
  • Twitter Logo
    Refresh
    paulrossPaul Ross
    @paulross:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
    labour_zoneLabour Politics Zone
    @labour_zone:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
    jessphillipsJess Phillips
    @jessphillips:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
    philwoodfordphilwoodford
    @philwoodford:
    @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
 
  • © 2014 Here Comes The Cavalry Ltd

    Registered Office:
    Kemp House,
    160 City Road,
    London ECIV 2NX

    Company number: 7304386 (England and Wales)

  • RSS WASHED AND READY TO EAT

    • It's been a tough year. Let's give ourselves a clap.
    • We've lost that loving feline
    • 'No, Trump is writing this one himself. It will be the best letter...'
    • Nerve agents? No sweat. Get the baby wipes out.
    • Pret and Brexit. It's all about attitude.
    • Extra Texture
    • Which way to the Athlete's Foot powder? Only answer if you can pass a psychometric test.
    • Tempted by tube chat? Here are my top tips to avoid getting sucked in.
    • Saint Jeremy? We may have to wait a while yet.
    • The sit-down protest that doesn't stand up
  • Twitter Logo
    Refresh
    paulrossPaul Ross
    @paulross:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
    labour_zoneLabour Politics Zone
    @labour_zone:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
    jessphillipsJess Phillips
    @jessphillips:
    RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
    philwoodfordphilwoodford
    @philwoodford:
    @jessphillips Graphic design is always a reflection of the soul.
    44 months ago
  • Home
  • Training
  • Copywriting and Creative Services
  • Consultancy
  • Blogs
  • Downloads
  • About
  • Contact