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Can ads really reinvent brands? Or just reinforce them?

By Phil Woodford On October 21, 2012 · 1 Comment · In 108th Street, Uncategorized

Short plays the long game

By Phil Woodford On June 29, 2012 · Add Comment · In 108th Street, Uncategorized

By Phil Woodford On April 12, 2012 · Add Comment · In 108th Street, Uncategorized

By Phil Woodford On May 31, 2011 · Add Comment · In 108th Street, Uncategorized

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The copywriter as chameleonI’m often asked for advice by aspiring copywriters who come [...]
The whiskey talkinghttps://www.youtube.com/watch?v=Wt924kp8a5A#t=35 A great campaign from the iconic Jack Daniel’s brand. [...]
Copywriting: inspiration or perspiration?Is it really possible to teach people to write better [...]
Rodney FitchSad to hear of the death of Rodney Fitch founder [...]

It's totes Pri-Pri, but does it give you all the feels?If you’re an aficionado of copywriting technique and tone of [...]
Trust matters to marketers. And that means Trump matters too.The easy option for marketers is to avoid politics. Brands [...]
Copywriting training: five ways in which large businesses benefitLarger businesses often have the most sophisticated of marketing operations [...]
Advertising in 2015: the view from AsiaOne of the key themes in advertising over the past [...]

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Paul Ross
@paulross: RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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Labour Politics Zone
@labour_zone: RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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Jess Phillips
@jessphillips: RT @philwoodford: @jessphillips Graphic design is always a reflection of the soul.
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philwoodford
@philwoodford: @jessphillips Graphic design is always a reflection of the soul.
20 months ago