The advertising time machine

I’ve recently been pondering two competing trends that come out of the digital revolution. The first is the pressure on marketers and advertisers to create realtime content. Rather than having an approvals process which lasts weeks or months for new digital...

The meaning behind the message

Advertising and branding are, at one level, fairly obviously about getting people to part with money. At the same time, however, they play an important part in wider culture – reflecting the values, myths and ideals of different societies and often helping to shape...

In the past, we’d distinguish between traditional forms of advertising aimed at mass audiences and direct marketing techniques which targeted groups or individuals directly. One of the interesting things about the brave new world of Web 2.0 is that these...