by Phil Woodford | Apr 26, 2015 | 108th Street, Uncategorized
One of the key themes in advertising over the past couple of decades has been the rapid shift away from the dominance of traditional centres, such as London and New York. The Asian market place is not only hugely significant in terms of its spend, but increasingly as...
by Phil Woodford | Feb 14, 2014 | 108th Street, Uncategorized
I’ve recently been pondering two competing trends that come out of the digital revolution. The first is the pressure on marketers and advertisers to create realtime content. Rather than having an approvals process which lasts weeks or months for new digital...
by Phil Woodford | Aug 20, 2012 | 108th Street, Uncategorized
Advertising and branding are, at one level, fairly obviously about getting people to part with money. At the same time, however, they play an important part in wider culture – reflecting the values, myths and ideals of different societies and often helping to shape...
by Phil Woodford | Nov 19, 2009 | 108th Street, Uncategorized
In the past, we’d distinguish between traditional forms of advertising aimed at mass audiences and direct marketing techniques which targeted groups or individuals directly. One of the interesting things about the brave new world of Web 2.0 is that these...
