How to write better copy


Jurys Inn Belfast, Fisherwick Place, Great Victoria Street, Belfast BT1 6DY

12th April 2019          09.30 – 16.30

Do you struggle to create attention-grabbing headlines? Are you worried your web content isn’t quite engaging enough?

By learning some straightforward and practical principles, everyone is capable of improving their copywriting. In this one-day course, led by a highly experienced writer and trainer, you will gain confidence in communicating messages clearly, effectively and persuasively.

Getting the fundamentals right

Plain English, straightforward sentences and good proofreading are the foundations of any good piece of copy. Make sure you’re following the golden rules.

Focusing on your audience

The next step is to get under the skin of the people you’re writing for. How can you translate your understanding of an audience into choices over content and tone of voice?

Engaging your reader

Effective headlines are vital in every area of writing – from traditional press ads through to social media posts. Learn some of the techniques professional writers use to engage their audience.

Bringing out benefits

Discover how to bring out core benefits and dramatise them for your reader. What’s in it for them? Why should they care?

Writing across media

Every genre of writing presents different challenges. What makes news writing different, for example? How can we encourage better open and click-through rates with email?

Your course leader:

Phil Woodford is a freelance copywriter and trainer, who has worked with a wide range of organisations across the private, public and voluntary sectors.  He is an associate lecturer at University of the Arts London and Professeur Référent at French business school INSEEC U.


The delegate fee for this one-day course is £299.00 + VAT. Secure your place by sending a purchase order to Payment due within 30 days of the event. For alternative payment options or general enquiries, please email

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