Practical and involving workshops to help marketers, communications professionals and designers develop their copywriting skills

Here Comes The Cavalry’s copywriting training courses are practical and focused. You can organise a session for your team at your own offices and the content will be tailored to you. The topics covered can include:

• Fundamental principles
• Tone of voice and brand personality
• Print advertisements
• Online media
• Blogs and social media
• Scripts for broadcast
• Email and direct mail

Approach to training

The workshops are down-to-earth and interactive. Participants take part in discussion and short writing exercises, while receiving guidance on tips and techniques. Throughout the day, people are encouraged to work collaboratively in pairs and small groups.

Benefits to your business

Your team will have greater confidence in approaching the copy they need to write and a good idea of the strategies and persuasive techniques used by professionals. They will also be in a better position to critique work done by freelancers and agencies.

Your trainer

The session will be delivered by Phil Woodford, a former advertising creative director and highly experienced trainer, who regularly runs workshops across the UK and Europe. Phil lectures at University of the Arts London and the French business school INSEEC, while also taking on freelance writing assignments for a wide range of clients. Click here for a full biography.

Enquire about an in-house training course  training@herecomesthecavalry.com