X-Files Archives - Here Comes The Cavalry

Trust matters to marketers. And that means Trump matters too.

By Phil Woodford On January 23, 2017 · Add Comment · In 108th Street

Are brand manuals toast?Fit for a Queen: Allied Bakeries rename their Kingsmill brand [...]
Advertising in 2015: the view from AsiaOne of the key themes in advertising over the past [...]
Reflections on the advertising mirrorThe recent news that Tiffany has featured a same-sex couple [...]
Ad creatives find themselves in deep waterHow hard can you make it to shoot a commercial? [...]

It's totes Pri-Pri, but does it give you all the feels?If you’re an aficionado of copywriting technique and tone of [...]
Trust matters to marketers. And that means Trump matters too.The easy option for marketers is to avoid politics. Brands [...]
Copywriting training: five ways in which large businesses benefitLarger businesses often have the most sophisticated of marketing operations [...]
Advertising in 2015: the view from AsiaOne of the key themes in advertising over the past [...]

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