Exploring approaches to effective communications, as well as the latest developments and changes in the field
These workshops are a chance to explore the fundamental principles of marcoms and are ideally suited to people who are new to the marketing profession or taking responsibility for communication as part of a wider role.
Why not tailor the content to reflect the priorities within your own organisation? Here Comes The Cavalry can cover:
- The role of advertising in your marcoms strategy
- Public Relations – interacting with media, investors, employees and other stakeholders
- Effective use of direct marketing techniques – including testing and creative approaches
- Integration of marketing with sales
- Current and future trends in marcoms
Approach to training
The workshops are down-to-earth and interactive. Participants take part in discussion and short exercises and are encouraged to work collaboratively in small groups.
Benefits to your business
For those who are new to the marketing profession, it’s essential to have an understanding of the role of communications and the stategies involved in delivering successful messages. Delegates can gain valuable insight into the traditional disciplines of advertising, PR and direct marketing, while also exploring the potential created by the explosion in digital and social platforms.
The session will be delivered by Phil Woodford, a former advertising creative director and highly experienced trainer, who regularly runs workshops across the UK and Europe. Phil lectures at University of the Arts London and the French business school INSEEC, while also taking on freelance writing assignments for a wide range of clients. Click here for a full biography.
Enquire about an in-house training course: firstname.lastname@example.org